Keith Griffall - CEO Co-Owner
Keith started in the tour industry managing domestic and international tours for Tauck World Discovery, Travcoa, Maupintour, and Travalaska. After being a sales manager for several tour operators he established Western Leisure in 1979. Keith has served three terms on the NTA Board of Directors and was the President of the National Tour Association in 1998. He has also served 2 terms on the board of the United States Travel Association (TIA) and is presently a member of the Executive Board of the Salt Lake Convention and Visitors Bureau and Chairman of that board. In addition to an active role in the hospitality industry, Keith was an adjunct professor at the University of Utah for 14 years, where he taught classes in group travel and tourism. He is a member of the University of Utah Tourism Advisory Board, and has served on a number of Corporate Tourism advisory boards. He is a Certified Tour Professional and has received many awards including the Utah Professional Tourism Achievement Award and the NTA Group Travel Marketing award.
Michele Michalewicz - President Co-Owner
Michele started her career working in Yellowstone during the summer while attending South Dakota State University. In 1983, she accepted a full-time position with TW Services at Yellowstone National Park in the Group Tour Department . In 1987, Western Leisure, Inc. hired Michele as Director of Operations. In the time that followed she rapidly rose through the organization to the position of President. She is now a co-owner of the Corporation. A long-time supporter of the travel industry, Michele has actively served the National Tour Association on various committees and has volunteered in many roles since 1988. She served on NTA's board of directors and was Chairman in 2009. She also served on the Best Western Tour Advisory board, and has served on the Amtrak Tour Advisory board. She has also been a featured speaker at many industry functions including the Wyoming Governor’s Conference, Rural Round-up Nevada, and Rocky Mountain International. She was awarded the NTA Certified Tour Professional designation in 1991.
Shawn Horman - Senior Vice President
Shawn started his career working for Western Leisure as a Japanese speaking ski guide and tour guide while attending the University of Utah. In 1990, he accepted a full-time position as a sales assistant for Western Leisure, Inc. developing the Japanese market. He was later promoted to Director of the Japanese Department and then as Vice President of Receptive Services in 1998. Active in the industry for nearly 20 years, Shawn speaks fluent Japanese and is an expert on tours in the Western United States. Shawn has served on various committees and has volunteered in many roles to promote tourism to the western U.S. In 2006, he was invited by the Utah Governors office to represent the travel industry during an inaugural trade mission to China. He also served on the Steering Committee and as head of the Pre & Post Tour Committee for the 2006 annual NTA convention in Salt Lake City. He has participated in panel discussions and is consulted by private and government agencies as an expert in his field.